KPI

digital advertising

Video advertising e KPI: oltre le vanity metrics per misurare il ritorno sugli investimenti

06 Ott 2025

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/29155755/shutterstock_476150521-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing e processi aziendali" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/29155755/shutterstock_476150521-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/29155755/shutterstock_476150521-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/29155755/shutterstock_476150521-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/05/29155755/shutterstock_476150521-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/29155755/shutterstock_476150521-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/29155755/shutterstock_476150521-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/05/29155755/shutterstock_476150521-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/29155755/shutterstock_476150521-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/29155755/shutterstock_476150521.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Marketing integrato nei processi aziendali: perché serve ripensarne ruolo e metriche
29 Mag 2025
di Pamela Serena Nerattini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-768x432.jpg" class="card-responsive-img fit-img" alt="Audience Engagement" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Audience Engagement: strategie di coinvolgimento nel Marketing
08 Apr 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-768x432.jpg" class="card-responsive-img fit-img" alt="Costa Crociere" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Costa Crociere: così il DOOH diventa una leva strategica nelle campagne omnicanale
04 Apr 2025
di Redazione Digital4Marketing 
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<img width="768" height="446" src="https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-768x446.jpg" class="card-responsive-img fit-img" alt="Engagement Rate" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-768x446.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-1240x720.jpg 1240w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-1859x1080.jpg 1859w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-1536x892.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-2048x1190.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-152x88.jpg 152w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-1024x595.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Engagement Rate: cos'è e come si calcola
26 Mar 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-768x432.jpg" class="card-responsive-img fit-img" alt="Supply Chain Visibility" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Supply Chain Visibility, l'importanza del monitorare le prestazioni della catena della fornitura
19 Lug 2023
di Federica Maria Rita Livelli e  Annalisa Casali
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<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2023/06/Adobe-EMEA-Summit-2023-768x512.jpg" class="card-responsive-img fit-img" alt="Adobe EMEA Summit 2023" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/06/Adobe-EMEA-Summit-2023-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/06/Adobe-EMEA-Summit-2023-1079x720.jpg 1079w, https://img.digital4.biz/wp-content/uploads/2023/06/Adobe-EMEA-Summit-2023-1619x1080.jpg 1619w, https://img.digital4.biz/wp-content/uploads/2023/06/Adobe-EMEA-Summit-2023-1536x1025.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/06/Adobe-EMEA-Summit-2023-2048x1366.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2023/06/Adobe-EMEA-Summit-2023-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Reportage
Adobe EMEA Summit 2023: l'importanza della gestione del contenuto per costruire esperienze digitali
12 Giu 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="kpi marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Data driven marketing
I KPI del Marketing: le metriche fondamentali per la misurazione delle performance
07 Giu 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="AD tech" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Advertising
AD Tech: Programmatic e CTV, ovvero misurare di più e meglio per evitare gli sprechi del passato
20 Apr 2023
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