Chief Marketing Officer

Data-driven Marketing

MarTech, guida alle tecnologie a supporto delle strategie di Omnichannel Marketing

18 Feb 2025

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/05/10101305/Martina-Pietrobon-768x432.jpg" class="card-responsive-img fit-img" alt="Martina Pietrobon" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/05/10101305/Martina-Pietrobon-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/05/10101305/Martina-Pietrobon-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/05/10101305/Martina-Pietrobon-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/05/10101305/Martina-Pietrobon-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/05/10101305/Martina-Pietrobon.jpg 800w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

nomina
Martina Pietrobon è la nuova Marketing Director di Salesforce per l’Italia
10 Gen 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/01/09150337/Screenshot-2025-01-09-141455-768x432.jpg" class="card-responsive-img fit-img" alt="Michela Filippi" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/01/09150337/Screenshot-2025-01-09-141455-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/01/09150337/Screenshot-2025-01-09-141455-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/01/09150337/Screenshot-2025-01-09-141455-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/01/09150337/Screenshot-2025-01-09-141455-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/01/09150337/Screenshot-2025-01-09-141455.jpg 795w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOMINE
Michela Filippi è la nuova CMO di Heineken Italia
10 Gen 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_2477362623-2" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INTERVISTA
Dorelan ridisegna l’esperienza d’acquisto del materasso, dall’eCommerce al punto vendita
17 Lug 2024
di Sofia Ferrante
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-768x432.jpeg" class="card-responsive-img fit-img" alt="Filorga" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-768x432.jpeg 768w, https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-1280x720.jpeg 1280w, https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-156x88.jpeg 156w, https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-640x360.jpeg 640w, https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-1024x576.jpeg 1024w, https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-lq.jpeg 30w, https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002.jpeg 1290w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Filorga rafforza il posizionamento sul mercato italiano con un nuovo canale eCommerce
01 Lug 2024
di Sofia Ferrante
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/02/Design-senza-titolo-1-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing Officer" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/02/Design-senza-titolo-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/02/Design-senza-titolo-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/02/Design-senza-titolo-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/02/Design-senza-titolo-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/02/Design-senza-titolo-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/02/Design-senza-titolo-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/02/Design-senza-titolo-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Sfide e opportunità che i Chief Marketing Officer dovranno affrontare e cogliere nel 2024
13 Mar 2024
di Chloe Meni
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<img width="700" height="394" src="https://img.digital4.biz/wp-content/uploads/2024/02/ITGP204_Mini_Burger_con_coccole-4.jpg" class="card-responsive-img fit-img" alt="Bonduelle" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/02/ITGP204_Mini_Burger_con_coccole-4.jpg 700w, https://img.digital4.biz/wp-content/uploads/2024/02/ITGP204_Mini_Burger_con_coccole-4-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/02/ITGP204_Mini_Burger_con_coccole-4-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/02/ITGP204_Mini_Burger_con_coccole-4-lq.jpg 30w" sizes="(max-width: 700px) 100vw, 700px" data-eio="l" />

STRATEGIE ESG
Bonduelle, la salute delle persone e del pianeta al cuore della strategia Marketing
28 Feb 2024
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/01/shutterstock_2145002219-1-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing AI" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/01/shutterstock_2145002219-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/01/shutterstock_2145002219-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/01/shutterstock_2145002219-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/01/shutterstock_2145002219-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/01/shutterstock_2145002219-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/01/shutterstock_2145002219-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/01/shutterstock_2145002219-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

RICERCHE E STUDI
Marketing e AI Generativa: un connubio che potenzia creatività e capacità d'innovare
02 Feb 2024
di Chloe Meni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-768x432.jpg" class="card-responsive-img fit-img" alt="Cofidis" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop.jpg 977w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
Cofidis e il nuovo chatbot: il cliente è più soddisfatto se può gestire le sue richieste in autonomia
10 Gen 2024
di Annalisa Casali
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