Manuela Gianni

Direttrice, Digital4Executive

Giornalista, ingegnere, speaker, si occupa di innovazione, tecnologie digitali e management. Direttrice di Digital4Executive sin dalla nascita, portale online con 6 canali verticali (Executive, Marketing, HR, SupplyChain, Finance, Procurement).

Articoli dell'autore



<img width="620" height="520" src="https://img.digital4.biz/wp-content/uploads/2023/09/Unicoop-Firenze_apertura.jpg" class="card-responsive-img fit-img" alt="Unicoop Firenze_apertura" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/09/Unicoop-Firenze_apertura.jpg 620w, https://img.digital4.biz/wp-content/uploads/2023/09/Unicoop-Firenze_apertura-lq.jpg 30w" sizes="(max-width: 620px) 100vw, 620px" data-eio="l" />

INTERVISTA
Unicoop Firenze, l’innovazione digitale che rafforza il ruolo della cooperativa sul territorio
07 Set 2023
di Manuela Gianni
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<img width="1720" height="968" src="https://img.digital4.biz/wp-content/uploads/2023/09/AI-SAP.jpg" class="responsive-img" alt="AI SAP: videointervista a Carla Masperi" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/09/AI-SAP.jpg 1720w, https://img.digital4.biz/wp-content/uploads/2023/09/AI-SAP-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/09/AI-SAP-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/09/AI-SAP-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/09/AI-SAP-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/09/AI-SAP-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/09/AI-SAP-lq.jpg 30w" sizes="(max-width: 1720px) 100vw, 1720px" data-eio="l" />					
VIDEOINTERVISTA
Masperi, AD SAP: «Già oggi 26mila clienti utilizzano l’AI»04 Set 2023
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_739593424-1-768x432.jpg" class="card-responsive-img fit-img" alt="Vendita b2b" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_739593424-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_739593424-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_739593424-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_739593424-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_739593424-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_739593424-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_739593424-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DEMAND GENERATION
Vendita B2B, perché oggi servono processi ben definiti e un’infrastruttura tecnologica moderna
27 Lug 2023
di Manuela Gianni
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-1920x1080.jpg" class="responsive-img" alt="Prysmian" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
INTERVISTA
Prysmian, servizi digitali innovativi per garantire la Customer Excellence24 Lug 2023
di Manuela Gianni
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<img width="1820" height="1024" src="https://img.digital4.biz/wp-content/uploads/2023/06/Videointervista-Econocom_V1.jpg" class="responsive-img" alt="Videointervista Econocom" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/06/Videointervista-Econocom_V1.jpg 1820w, https://img.digital4.biz/wp-content/uploads/2023/06/Videointervista-Econocom_V1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/06/Videointervista-Econocom_V1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/06/Videointervista-Econocom_V1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/06/Videointervista-Econocom_V1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/06/Videointervista-Econocom_V1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/06/Videointervista-Econocom_V1-lq.jpg 30w" sizes="(max-width: 1820px) 100vw, 1820px" data-eio="l" />					
Videointervista
Gruppo Econocom Italia: «Un mix unico di soluzioni digitali e di leasing operativo»20 Giu 2023
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/04/Kasanova-768x432.jpg" class="card-responsive-img fit-img" alt="Kasanova" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/04/Kasanova-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/04/Kasanova-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/04/Kasanova-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/04/Kasanova-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/04/Kasanova.jpg 1072w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INTERVISTA
Kasanova verso il marketing personalizzato. Obiettivo: clienti più soddisfatti e fedeli
07 Giu 2023
di Manuela Gianni
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<img width="768" height="579" src="https://img.digital4.biz/wp-content/uploads/2022/12/Maurizio-Decollanz-IBM-2023-768x579.jpg" class="card-responsive-img fit-img" alt="Maurizio Decollanz" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/12/Maurizio-Decollanz-IBM-2023-768x579.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/12/Maurizio-Decollanz-IBM-2023-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/12/Maurizio-Decollanz-IBM-2023.jpg 900w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
Decollanz, CMCO IBM: «Il digitale risolve problemi e il Marketing racconta i risultati»
07 Giu 2023
di Manuela Gianni
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<img width="768" height="429" src="https://img.digital4.biz/wp-content/uploads/2023/05/Leroy-Merlin-Italia--768x429.jpg" class="card-responsive-img fit-img" alt="Leroy Merlin Italia" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/05/Leroy-Merlin-Italia--768x429.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/05/Leroy-Merlin-Italia--1280x715.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/05/Leroy-Merlin-Italia--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/05/Leroy-Merlin-Italia--1536x858.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/05/Leroy-Merlin-Italia--lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2023/05/Leroy-Merlin-Italia-.jpg 1675w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INTERVISTA
Leroy Merlin Italia, la digitalizzazione della logistica come cardine della strategia omnichannel e sostenibile
29 Mag 2023
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/05/demand-generation-768x432.jpg" class="card-responsive-img fit-img" alt="demand generation" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/05/demand-generation-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/05/demand-generation-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/05/demand-generation.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/05/demand-generation-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/05/demand-generation-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/05/demand-generation-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/05/demand-generation-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Strategie Marketing
Demand Generation, la strategia di Marketing e Vendite delle aziende B2B che guardano al futuro
23 Mag 2023
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/05/Metaverso-ChatGpt-768x432.jpg" class="card-responsive-img fit-img" alt="Metaverso ChatGpt" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/05/Metaverso-ChatGpt-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/05/Metaverso-ChatGpt-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/05/Metaverso-ChatGpt.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/05/Metaverso-ChatGpt-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/05/Metaverso-ChatGpt-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/05/Metaverso-ChatGpt-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/05/Metaverso-ChatGpt-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Il Metaverso cede il posto a ChatGpt sulla ribalta mediatica, ma continua il suo percorso d’innovazione
15 Mag 2023
di Manuela Gianni
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2023/05/ruscica-screenshot-intervista.jpg" class="responsive-img" alt="Ruscica, Altea. Screenshot intervista" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/05/ruscica-screenshot-intervista.jpg 1921w, https://img.digital4.biz/wp-content/uploads/2023/05/ruscica-screenshot-intervista-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/05/ruscica-screenshot-intervista-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/05/ruscica-screenshot-intervista-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/05/ruscica-screenshot-intervista-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/05/ruscica-screenshot-intervista-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/05/ruscica-screenshot-intervista-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
Videointervista
Ruscica, Altea: «Così da 30 anni portiamo nelle aziende la potenza trasformativa delle tecnologie»10 Mag 2023
di Manuela Gianni
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<img width="768" height="506" src="https://img.digital4.biz/wp-content/uploads/2023/04/Customer-service-Avaya-768x506.jpg" class="card-responsive-img fit-img" alt="Customer service" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/04/Customer-service-Avaya-768x506.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/04/Customer-service-Avaya-1093x720.jpg 1093w, https://img.digital4.biz/wp-content/uploads/2023/04/Customer-service-Avaya-1640x1080.jpg 1640w, https://img.digital4.biz/wp-content/uploads/2023/04/Customer-service-Avaya-1536x1012.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/04/Customer-service-Avaya-2048x1349.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2023/04/Customer-service-Avaya-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Reportage
Customer service, l’importanza di dialogare con i clienti (anche interni) e quali soluzioni tecnologiche adottare
20 Apr 2023
di Manuela Gianni
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