Osservatori Digital Innovation

osservatori polimi

OCX: nel 2025 le aziende italiane arretrano nella maturità omnicanale

12 Feb 2026

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-768x432.jpg" class="card-responsive-img fit-img" alt="hyper personalization" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

osservatori polimi
Hyper-personalization: perché resta una promessa senza dati e MarTech solidi
09 Feb 2026
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-768x432.jpg" class="card-responsive-img fit-img" alt="ai omnichannel customer experience" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

osservatori polimi
AI nell'Omnichannel Customer Experience: i limiti e le nuove priorità
09 Feb 2026
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-768x432.jpeg" class="card-responsive-img fit-img" alt="data_governance_digital4marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-768x432.jpeg 768w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-1280x720.jpeg 1280w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-156x88.jpeg 156w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-1536x864.jpeg 1536w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-640x360.jpeg 640w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-1024x576.jpeg 1024w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1.jpeg 30w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1.jpeg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

success story
Dati unificati e intelligenza decisionale: come Wolford prepara il terreno all’AI marketing
20 Nov 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-768x432.jpg" class="card-responsive-img fit-img" alt="customer-experience-omnicanale-digital4marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

cx
Customer experience omnicanale nel B2B scientifico: il caso Euroclone
15 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-768x432.jpg" class="card-responsive-img fit-img" alt="customer-experience-b2b-digital4marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

cx
Customer experience B2B: strategie e dati per una maturità digitale
15 Ott 2025
di Mattia Lanzarone
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<img width="768" height="461" src="https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-768x461.jpg" class="card-responsive-img fit-img" alt="Pubblicità personalizzata" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-768x461.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-1200x720.jpg 1200w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-1800x1080.jpg 1800w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-1536x922.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-2048x1229.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-147x88.jpg 147w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-1024x614.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

digital advertising
Pubblicità personalizzata online: perché i consumatori la percepiscono meno invasiva dello store
08 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-768x432.jpg" class="card-responsive-img fit-img" alt="kpi_campagne_video_digital4marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

digital advertising
Video advertising e KPI: oltre le vanity metrics per misurare il ritorno sugli investimenti
06 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-768x432.jpg" class="card-responsive-img fit-img" alt="videomarketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

case history
Pubblicità video: Lavazza, tecnologia e centralizzazione
29 Set 2025
di Mattia Lanzarone
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