shopping

Come vendere col lockdown

Negozi del futuro: come lavorare in un regime di continui stop&go

25 Nov 2020

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/09/millenial-768x432.jpg" class="card-responsive-img fit-img" alt="millenial" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/09/millenial-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/09/millenial-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/09/millenial-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/09/millenial-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/09/millenial-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/09/millenial.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Esperienza d'acquisto
Come Millennial e Generazione Z stanno trasformando la customer experience
25 Set 2020
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<img width="768" height="519" src="https://img.digital4.biz/wp-content/uploads/2020/09/strategie-retail-marketing-768x519.jpg" class="card-responsive-img fit-img" alt="retail marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/09/strategie-retail-marketing-768x519.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/09/strategie-retail-marketing-1066x720.jpg 1066w, https://img.digital4.biz/wp-content/uploads/2020/09/strategie-retail-marketing-1599x1080.jpg 1599w, https://img.digital4.biz/wp-content/uploads/2020/09/strategie-retail-marketing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Multichannel Marketing
Retail Marketing, il nuovo ruolo del negozio nel customer journey digitale
10 Set 2020
di Giuseppe Stigliano
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/09/made-in-Italy-in-Cina-768x432.jpg" class="card-responsive-img fit-img" alt="made in Italy in Cina" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/09/made-in-Italy-in-Cina-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/09/made-in-Italy-in-Cina-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/09/made-in-Italy-in-Cina-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/09/made-in-Italy-in-Cina-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/09/made-in-Italy-in-Cina-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/09/made-in-Italy-in-Cina.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

EXPORT
Made in Italy in Cina, i brand italiani alla conquista del ricco mercato attraverso Alibaba, Alipay e WeChat
10 Set 2018
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/05/ecommerce-offline-768x432.jpg" class="card-responsive-img fit-img" alt="ecommerce-offline" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/05/ecommerce-offline-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/05/ecommerce-offline-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/05/ecommerce-offline-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/05/ecommerce-offline-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/05/ecommerce-offline-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/05/ecommerce-offline.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Il Retail tra eCommerce e negozi fisici: la tecnologia per ottenere una visione completa del Customer Journey
29 Mag 2018
di Manuela Gianni
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<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2018/02/boggi-milano-negozio-171109093258-768x512.jpg" class="card-responsive-img fit-img" alt="Omnicanalità “su misura” come un abito sartoriale per il cliente di Boggi Milano" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/boggi-milano-negozio-171109093258-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/boggi-milano-negozio-171109093258-1080x720.jpg 1080w, https://img.digital4.biz/wp-content/uploads/2018/02/boggi-milano-negozio-171109093258-1620x1080.jpg 1620w, https://img.digital4.biz/wp-content/uploads/2018/02/boggi-milano-negozio-171109093258-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Shopping experience
Omnicanalità “su misura” come un abito sartoriale per il cliente di Boggi Milano
09 Nov 2017
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2017/10/multicanalit%C3%A0-768x432.jpg" class="card-responsive-img fit-img" alt="Multicanalità, la sfida per i retailer è ottenere una vista integrata del customer journey" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2017/10/multicanalit%C3%A0-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2017/10/multicanalit%C3%A0-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2017/10/multicanalit%C3%A0-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2017/10/multicanalit%C3%A0-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2017/10/multicanalit%C3%A0-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2017/10/multicanalit%C3%A0-e1527263730727.jpg 1080w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Shopping experience
Multicanalità, la sfida per i retailer è ottenere una vista integrata del customer journey
06 Ott 2017
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<img width="584" height="583" src="https://img.digital4.biz/wp-content/uploads/2018/02/prada-wifi-store-170928120428.jpg" class="card-responsive-img fit-img" alt="Prada Group Wi-Fi, una “porta digitale” per una customer experience personalizzata nel punto vendita" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/prada-wifi-store-170928120428.jpg 584w, https://img.digital4.biz/wp-content/uploads/2018/02/prada-wifi-store-170928120428-lq.jpg 30w" sizes="(max-width: 584px) 100vw, 584px" data-eio="l" />

In store marketing
Prada Group Wi-Fi, una “porta digitale” per una customer experience personalizzata nel punto vendita
28 Set 2017
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<img width="685" height="562" src="https://img.digital4.biz/wp-content/uploads/2018/02/walmart-blockchain-tracciamento-170316155720.jpg" class="card-responsive-img fit-img" alt="Lo shopping vocale cambia la customer experience. La lezione dell’accordo Google-Walmart" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/walmart-blockchain-tracciamento-170316155720.jpg 685w, https://img.digital4.biz/wp-content/uploads/2018/02/walmart-blockchain-tracciamento-170316155720-lq.jpg 30w" sizes="(max-width: 685px) 100vw, 685px" data-eio="l" />

digital shopping
Lo shopping vocale cambia la customer experience. La lezione dell’accordo Google-Walmart
24 Ago 2017
di Manuela Gianni
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