ROI

Il ROI della Customer Experience: perché l’AI è la chiave per dimostrarne il valore

09 Mag 2025

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2206888097-768x432.jpg" class="card-responsive-img fit-img" alt="ROI progetti IT" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2206888097-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2206888097-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2206888097.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2206888097-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2206888097-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2206888097-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2206888097-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Accelerare il ROI dei progetti di trasformazione digitale. Un vademecum
29 Feb 2024
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/intelligenza-artificiale-competenze-768x432.jpg" class="card-responsive-img fit-img" alt="intelligenza artificiale competenze" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/intelligenza-artificiale-competenze-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/intelligenza-artificiale-competenze-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/intelligenza-artificiale-competenze-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/intelligenza-artificiale-competenze-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/intelligenza-artificiale-competenze-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/intelligenza-artificiale-competenze.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Management
Intelligenza Artificiale generativa, da IDC una guida per portarla in azienda e garantire il ritorno sugli investimenti
28 Ago 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--768x432.jpg" class="card-responsive-img fit-img" alt="ROI marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing-.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Spendere di più per massimizzare il ROI di marketing, 5 consigli di Nielsen
17 Nov 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/03/Employee-Experience-ideale-768x432.jpg" class="card-responsive-img fit-img" alt="Employee Experience ideale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/03/Employee-Experience-ideale-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/03/Employee-Experience-ideale-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/03/Employee-Experience-ideale.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/03/Employee-Experience-ideale-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/03/Employee-Experience-ideale-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/03/Employee-Experience-ideale-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/03/Employee-Experience-ideale-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Lo studio
La perfetta Customer Experience comincia da una Employee Experience ideale
31 Mar 2022
di Patrizia Licata
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/02/trasformazione-digitale-aziende-768x432.jpg" class="card-responsive-img fit-img" alt="trasformazione digitale aziende" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/02/trasformazione-digitale-aziende-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/02/trasformazione-digitale-aziende-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/02/trasformazione-digitale-aziende-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/02/trasformazione-digitale-aziende-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/02/trasformazione-digitale-aziende-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/02/trasformazione-digitale-aziende.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ricerca
La trasformazione digitale è un buon investimento: ROI medio del 17% in un anno secondo una ricerca Vanson Bourne
21 Ott 2019
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<img width="362" height="275" src="https://img.digital4.biz/wp-content/uploads/2018/02/gruppo-hackett-procurement-141112152654.jpg" class="card-responsive-img fit-img" alt="eProcurement, ROI raddoppiati per i progetti tecnologici se il processo è digitale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/gruppo-hackett-procurement-141112152654.jpg 362w, https://img.digital4.biz/wp-content/uploads/2018/02/gruppo-hackett-procurement-141112152654-lq.jpg 30w" sizes="(max-width: 362px) 100vw, 362px" data-eio="l" />

Strategie
eProcurement, ROI raddoppiati per i progetti tecnologici se il processo è digitale
30 Ott 2017
di Domenico Aliperto
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<img width="768" height="768" src="https://img.digital4.biz/wp-content/uploads/2018/02/data-driven-marketing-170504121739-768x768.jpg" class="card-responsive-img fit-img" alt="data driven marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/data-driven-marketing-170504121739-768x768.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/data-driven-marketing-170504121739-720x720.jpg 720w, https://img.digital4.biz/wp-content/uploads/2018/02/data-driven-marketing-170504121739-1080x1080.jpg 1080w, https://img.digital4.biz/wp-content/uploads/2018/02/data-driven-marketing-170504121739-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/data-driven-marketing-170504121739.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

customer intelligence
Marketing, dal cognitive computing una marcia in più ma pochi lo usano: 4 consigli per partire bene
01 Set 2017
di Domenico Aliperto
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<img width="768" height="659" src="https://img.digital4.biz/wp-content/uploads/2018/02/misurazione-benefici-kpi-160831115556-768x659.jpg" class="card-responsive-img fit-img" alt="Trasformazione digitale, la difficile (ma necessaria) arte di misurare i benefici" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/misurazione-benefici-kpi-160831115556-768x659.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/misurazione-benefici-kpi-160831115556-839x720.jpg 839w, https://img.digital4.biz/wp-content/uploads/2018/02/misurazione-benefici-kpi-160831115556-1259x1080.jpg 1259w, https://img.digital4.biz/wp-content/uploads/2018/02/misurazione-benefici-kpi-160831115556-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

reportage
Trasformazione digitale, la difficile (ma necessaria) arte di misurare i benefici
31 Ago 2016
di Daniele Lazzarin
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