neuroscienze

Etica del Neuromarketing: comprendere il consumatore o condizionarne le scelte?

08 Apr 2025
<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-768x432.jpg" class="card-responsive-img fit-img" alt="Il ruolo del neuromarketing nell&#039;ottimizzare la Customer Experience" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NEUROSCIENZE
Il ruolo del neuromarketing nell'ottimizzare la Customer Experience
08 Lug 2024
di Carlotta Perlini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/02/eye-tracking-beauty-768x432.jpg" class="card-responsive-img fit-img" alt="Neuromarketing nel Beauty: progettare newsletter efficaci con l’aiuto della scienza" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/02/eye-tracking-beauty-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/02/eye-tracking-beauty-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/02/eye-tracking-beauty.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/02/eye-tracking-beauty-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/02/eye-tracking-beauty-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/02/eye-tracking-beauty-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/02/eye-tracking-beauty-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NEUROSCIENZE
Neuromarketing nel Beauty: progettare newsletter efficaci con l’aiuto della scienza
27 Feb 2024
di Redazione Digital4 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2301201363-1-768x432.jpg" class="card-responsive-img fit-img" alt="Neuroscienze, algoritmi e narrazioni. La nuova frontiera dello storytelling" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2301201363-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2301201363-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2301201363-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2301201363-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2301201363-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2301201363-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2301201363-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NEUROMARKETING
Neuroscienze, algoritmi e narrazioni. La nuova frontiera dello storytelling
07 Feb 2024
di Marco La Rosa
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/11/Neuromarketing--768x432.jpg" class="card-responsive-img fit-img" alt="Il neuromarketing compie 20 anni: ecco le tecniche per fissarsi nella mente del consumatore" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/11/Neuromarketing--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/11/Neuromarketing--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/11/Neuromarketing-.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/11/Neuromarketing--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/11/Neuromarketing--1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/11/Neuromarketing--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/11/Neuromarketing--lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Il neuromarketing compie 20 anni: ecco le tecniche per fissarsi nella mente del consumatore
13 Dic 2022
di Patrizia Licata
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/11/Emozioni-nel-neuromarketing--768x432.jpg" class="card-responsive-img fit-img" alt="Neuromarketing, il ruolo delle emozioni nella costruzione degli stimoli di comunicazione" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/11/Emozioni-nel-neuromarketing--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/11/Emozioni-nel-neuromarketing--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/11/Emozioni-nel-neuromarketing--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/11/Emozioni-nel-neuromarketing--1536x863.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/11/Emozioni-nel-neuromarketing--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/11/Emozioni-nel-neuromarketing--lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/11/Emozioni-nel-neuromarketing-.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Neuroscienze
Neuromarketing, il ruolo delle emozioni nella costruzione degli stimoli di comunicazione
24 Nov 2022
di Carlotta Perlini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/03/Neuroeconomia-768x432.jpg" class="card-responsive-img fit-img" alt="Neuroeconomia, lo stretto legame tra la razionalità e le emozioni" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/03/Neuroeconomia-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/03/Neuroeconomia-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/03/Neuroeconomia.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/03/Neuroeconomia-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/03/Neuroeconomia-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/03/Neuroeconomia-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/03/Neuroeconomia-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
Neuroeconomia, lo stretto legame tra la razionalità e le emozioni
24 Mar 2022
di Fabrizio Bellavista
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/12/neuroscienze-e-marketing-1-768x432.jpg" class="card-responsive-img fit-img" alt="Cosa sono le neuroscienze e quali possono essere le applicazioni nel business e nel marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/12/neuroscienze-e-marketing-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/12/neuroscienze-e-marketing-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/12/neuroscienze-e-marketing-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/12/neuroscienze-e-marketing-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/12/neuroscienze-e-marketing-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2021/12/neuroscienze-e-marketing-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/12/neuroscienze-e-marketing-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Cosa sono le neuroscienze e quali possono essere le applicazioni nel business e nel marketing
16 Dic 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/07/Bias-Cognitivi-768x432.jpg" class="card-responsive-img fit-img" alt="Bias cognitivi, quando il cervello ci trae in inganno" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/07/Bias-Cognitivi-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/07/Bias-Cognitivi-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/07/Bias-Cognitivi-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/07/Bias-Cognitivi-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/07/Bias-Cognitivi-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/07/Bias-Cognitivi.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Neuroscienze
Bias cognitivi, quando il cervello ci trae in inganno
15 Lug 2020
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