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NEUROMARKETING

Neuromarketing e AI: l'impatto delle pubblicità generate dalla macchina sulle emozioni dei consumatori

18 Nov 2025

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/10/14170325/Progetto-senza-titolo-5-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing sensoriale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/10/14170325/Progetto-senza-titolo-5-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/10/14170325/Progetto-senza-titolo-5-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/10/14170325/Progetto-senza-titolo-5-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/10/14170325/Progetto-senza-titolo-5-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/10/14170325/Progetto-senza-titolo-5-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/10/14170325/Progetto-senza-titolo-5-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/10/14170325/Progetto-senza-titolo-5.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/10/14170325/Progetto-senza-titolo-5.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Marketing sensoriale: richiamare i 5 sensi per esperienze di brand più autentiche, coinvolgenti e performanti
14 Ott 2025
di Carlotta Perlini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/30154100/shutterstock_1060161668-768x432.jpg" class="card-responsive-img fit-img" alt="Comportamenti d’acquisto e Neuromarketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/30154100/shutterstock_1060161668-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/30154100/shutterstock_1060161668-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/30154100/shutterstock_1060161668-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/30154100/shutterstock_1060161668-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/30154100/shutterstock_1060161668-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/30154100/shutterstock_1060161668-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/30154100/shutterstock_1060161668-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/30154100/shutterstock_1060161668-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/30154100/shutterstock_1060161668.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

neuroscienze
Comportamenti d’acquisto e Neuromarketing: il genere influisce davvero?
01 Lug 2025
di Carlotta Perlini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-768x432.jpg" class="card-responsive-img fit-img" alt="Contemporary,Art,Collage.,Human,Hands,Knitting,Brain.,Growing,Psychological,And" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

neuroscienze
Etica del Neuromarketing: comprendere il consumatore o condizionarne le scelte?
08 Apr 2025
di Carlotta Perlini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-768x432.jpg" class="card-responsive-img fit-img" alt="Neuromarketing CX" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/07/02175752/Shutterstock_2369666249.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NEUROSCIENZE
Il ruolo del neuromarketing nell'ottimizzare la Customer Experience
08 Lug 2024
di Carlotta Perlini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/05/10092303/Shutterstock_1406288363-1-768x432.jpg" class="card-responsive-img fit-img" alt="Brand positioning e neuromarketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/05/10092303/Shutterstock_1406288363-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/05/10092303/Shutterstock_1406288363-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/05/10092303/Shutterstock_1406288363-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/05/10092303/Shutterstock_1406288363-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/05/10092303/Shutterstock_1406288363-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/05/10092303/Shutterstock_1406288363-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/05/10092303/Shutterstock_1406288363-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/05/10092303/Shutterstock_1406288363-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NEUROSCIENZE
Brand Positioning e neuromarketing: un approccio strutturato e scientifico alla strategia MarCom
15 Mag 2024
di Carlotta Perlini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_2089722937-1-768x432.jpg" class="card-responsive-img fit-img" alt="Brand Activism" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_2089722937-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_2089722937-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_2089722937-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_2089722937-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_2089722937-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_2089722937-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_2089722937-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NEUROMARKETING
ESG e reputazione di brand: come comunicare in modo efficace la sostenibilità d’azienda
20 Set 2023
di Carlotta Perlini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_533635726-1-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="Nudging" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_533635726-1-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_533635726-1-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_533635726-1-1-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_533635726-1-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_533635726-1-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_533635726-1-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_533635726-1-1-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NEUROMARKETING
Nudging Marketing: sollecitare scelte positive per la persona, la società e l’azienda lavorando sull'inconscio
12 Giu 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-768x432.jpg" class="card-responsive-img fit-img" alt="Avversione alla perdita" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Neuromarketing
Il ruolo dei bias cognitivi nell'indirizzare i comportamenti dei consumatori: l’avversione alla perdita
19 Apr 2023
di Carlotta Perlini
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