Marketing Sostenibile

Guide e How-to

Brand Reputation online: cos'è, perché è essenziale e come migliorarla

09 Giu 2025

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/09172803/shutterstock_1282222480-768x432.jpg" class="card-responsive-img fit-img" alt="Green Retail" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/09172803/shutterstock_1282222480-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/09172803/shutterstock_1282222480-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/09172803/shutterstock_1282222480-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/09172803/shutterstock_1282222480-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/09172803/shutterstock_1282222480-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/09172803/shutterstock_1282222480-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/09172803/shutterstock_1282222480-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/09172803/shutterstock_1282222480-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/09172803/shutterstock_1282222480.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ESG
Green Retail: come cambiano modelli di business e decisioni d'acquisto nella Circular Economy
11 Apr 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Customer-Centric Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Customer-Centric Marketing: come evolvono i brand nell'era della sostenibilità e della personalizzazione della CX
10 Apr 2025
di Sofia Ferrante
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-768x432.jpg" class="card-responsive-img fit-img" alt="Contemporary,Art,Collage.,Human,Hands,Knitting,Brain.,Growing,Psychological,And" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

neuroscienze
Etica del Neuromarketing: comprendere il consumatore o condizionarne le scelte?
08 Apr 2025
di Carlotta Perlini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-768x432.jpg" class="card-responsive-img fit-img" alt="doppia transizione" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
La doppia transizione in Enel: soluzioni digitali al servizio della sostenibilità ambientale
05 Mar 2025
di Eliana Bentivegna
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-768x432.jpg" class="card-responsive-img fit-img" alt="Greenwashing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
La trappola del Greenwashing: quando la sostenibilità è solo di facciata
13 Dic 2024
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/12/05163541/shutterstock_2485937601-768x432.jpg" class="card-responsive-img fit-img" alt="Investimenti digitali" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/12/05163541/shutterstock_2485937601-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/12/05163541/shutterstock_2485937601-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/12/05163541/shutterstock_2485937601-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/12/05163541/shutterstock_2485937601-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/12/05163541/shutterstock_2485937601-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/12/05163541/shutterstock_2485937601-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2024/12/05163541/shutterstock_2485937601-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/12/05163541/shutterstock_2485937601-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/12/05163541/shutterstock_2485937601-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Investimenti digitali, in aumento i budget ICT per il 2025. In Italia, l’88% delle grandi aziende fa Open Innovation
10 Dic 2024
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/11/21155253/shutterstock_2506514095-768x432.jpg" class="card-responsive-img fit-img" alt="Black Friday 2024" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/11/21155253/shutterstock_2506514095-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/11/21155253/shutterstock_2506514095-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/11/21155253/shutterstock_2506514095-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/11/21155253/shutterstock_2506514095-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/11/21155253/shutterstock_2506514095-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/11/21155253/shutterstock_2506514095-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2024/11/21155253/shutterstock_2506514095-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/11/21155253/shutterstock_2506514095-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/11/21155253/shutterstock_2506514095-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

RETAIL TREND
Black Friday 2024, gli italiani dicono no allo shopping sfrenato. Quali trend guidano gli acquisti
21 Nov 2024
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/09/Bcorp-768x432.jpg" class="card-responsive-img fit-img" alt="Bcorp" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/09/Bcorp-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/09/Bcorp-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/09/Bcorp.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/09/Bcorp-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/09/Bcorp-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/09/Bcorp-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/09/Bcorp-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
B Corp, generare un impatto positivo sulla società e l’ambiente fa bene (anche) ai brand e al business
19 Nov 2024
di Annalisa Casali
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