marketing

content marketing

Digital PR B2B: generare fiducia nel network media

03 Set 2026

<img width="768" height="431" src="https://img.digital4.biz/wp-content/uploads/2026/08/podcast-b2b-768x431.jpg" class="card-responsive-img fit-img" alt="podcast b2b" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/08/podcast-b2b-768x431.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/08/podcast-b2b-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/08/podcast-b2b-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/08/podcast-b2b-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2026/08/podcast-b2b-1024x575.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/08/podcast-b2b-1040x585.jpg 1040w, https://img.digital4.biz/wp-content/uploads/2026/08/podcast-b2b-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/08/podcast-b2b.jpg 1368w" data-eio="l" />

strategie
Podcast nel B2B per superare la distrazione dei C-Level
01 Set 2026
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2026/08/brand-b2b-768x432.jpg" class="card-responsive-img fit-img" alt="brand b2b" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/08/brand-b2b-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/08/brand-b2b-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/08/brand-b2b-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/08/brand-b2b-1536x863.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/08/brand-b2b-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2026/08/brand-b2b-1024x575.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/08/brand-b2b-1040x585.jpg 1040w, https://img.digital4.biz/wp-content/uploads/2026/08/brand-b2b-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/08/brand-b2b.jpg 1680w" data-eio="l" />

l'analisi
Brand Identity B2B: definire i temi proprietari
12 Ago 2026
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2026/08/sponsorship-768x432.jpg" class="card-responsive-img fit-img" alt="sponsorship" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/08/sponsorship-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/08/sponsorship-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/08/sponsorship-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/08/sponsorship-1536x863.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/08/sponsorship-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2026/08/sponsorship-1024x575.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/08/sponsorship-1040x585.jpg 1040w, https://img.digital4.biz/wp-content/uploads/2026/08/sponsorship-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/08/sponsorship.jpg 1680w" data-eio="l" />

strategie
Sponsorship B2B: presidiare i canali editoriali verticali
07 Ago 2026
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2026/08/comunicazione-B2b-768x432.jpg" class="card-responsive-img fit-img" alt="comunicazione B2b" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/08/comunicazione-B2b-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/08/comunicazione-B2b-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/08/comunicazione-B2b-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/08/comunicazione-B2b-1536x863.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/08/comunicazione-B2b-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2026/08/comunicazione-B2b-1024x575.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/08/comunicazione-B2b-1040x585.jpg 1040w, https://img.digital4.biz/wp-content/uploads/2026/08/comunicazione-B2b-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/08/comunicazione-B2b.jpg 1680w" data-eio="l" />

strategie
Comunicazione B2B nel Tech: costruire l'autorevolezza
06 Ago 2026
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2026/07/Content-Distribution-B2B-superare-il-rumore-di-fondo-768x432.jpg" class="card-responsive-img fit-img" alt="Content Distribution B2B contro il rumore media" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/07/Content-Distribution-B2B-superare-il-rumore-di-fondo-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/07/Content-Distribution-B2B-superare-il-rumore-di-fondo-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/07/Content-Distribution-B2B-superare-il-rumore-di-fondo-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/07/Content-Distribution-B2B-superare-il-rumore-di-fondo-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2026/07/Content-Distribution-B2B-superare-il-rumore-di-fondo-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/07/Content-Distribution-B2B-superare-il-rumore-di-fondo-1040x585.jpg 1040w, https://img.digital4.biz/wp-content/uploads/2026/07/Content-Distribution-B2B-superare-il-rumore-di-fondo-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/07/Content-Distribution-B2B-superare-il-rumore-di-fondo.jpg 1402w" data-eio="l" />

Strategia
Content distribution B2B: superare il rumore di fondo dei media
15 Lug 2026
di Sofia  Arena
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<img width="768" height="438" src="https://img.digital4.biz/wp-content/uploads/2026/06/Total-Video-e-TV-2.0-i-dati-e-le-strategie-del-mercato-pubblicitario-768x438.jpg" class="card-responsive-img fit-img" alt="Total Video e TV 2.0 i dati e le strategie del mercato pubblicitario" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/06/Total-Video-e-TV-2.0-i-dati-e-le-strategie-del-mercato-pubblicitario-768x438.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/06/Total-Video-e-TV-2.0-i-dati-e-le-strategie-del-mercato-pubblicitario-1263x720.jpg 1263w, https://img.digital4.biz/wp-content/uploads/2026/06/Total-Video-e-TV-2.0-i-dati-e-le-strategie-del-mercato-pubblicitario-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/06/Total-Video-e-TV-2.0-i-dati-e-le-strategie-del-mercato-pubblicitario-1536x876.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/06/Total-Video-e-TV-2.0-i-dati-e-le-strategie-del-mercato-pubblicitario-154x88.jpg 154w, https://img.digital4.biz/wp-content/uploads/2026/06/Total-Video-e-TV-2.0-i-dati-e-le-strategie-del-mercato-pubblicitario-1024x584.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/06/Total-Video-e-TV-2.0-i-dati-e-le-strategie-del-mercato-pubblicitario-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/06/Total-Video-e-TV-2.0-i-dati-e-le-strategie-del-mercato-pubblicitario.jpg 1600w" data-eio="l" />

strategie
Total Video e TV 2.0: i dati e le strategie del mercato pubblicitario
26 Giu 2026
di Mattia Lanzarone
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<img width="768" height="430" src="https://img.digital4.biz/wp-content/uploads/2026/04/10110832/crm-768x430.jpg" class="card-responsive-img fit-img" alt="crm" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/04/10110832/crm-768x430.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/04/10110832/crm-1280x717.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/04/10110832/crm-1920x1075.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2026/04/10110832/crm-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/04/10110832/crm-1536x860.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/04/10110832/crm-2048x1147.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2026/04/10110832/crm-1024x573.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/04/10110832/crm-lq.jpg 30w" data-eio="l" />

the marketer perspective
CRM: averlo non basta - un salto culturale
10 Apr 2026
di Riccardo Cigni
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<img width="768" height="430" src="https://img.digital4.biz/wp-content/uploads/2026/04/02171154/co-768x430.jpg" class="card-responsive-img fit-img" alt="lead nurturing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/04/02171154/co-768x430.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/04/02171154/co-1280x717.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/04/02171154/co-1920x1075.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2026/04/02171154/co-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/04/02171154/co-1536x860.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/04/02171154/co-2048x1147.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2026/04/02171154/co-1024x573.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/04/02171154/co-lq.jpg 30w" data-eio="l" />

trend
Perché il 79% dei lead non diventa cliente (e cosa fare nel marketing B2B)
02 Apr 2026
di Stefano Buzzotta
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