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GUIDE E HOW-TO
Digital Out Of Home e FOOH: le nuove frontiere digitali dell’affissione

03 Apr 2025
<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-768x432.jpg" class="card-responsive-img fit-img" alt="DOOH in Italia: trend, opportunità e sfide per gli advertiser nel 2025" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL ADV
DOOH in Italia: trend, opportunità e sfide per gli advertiser nel 2025
03 Apr 2025
di Redazione Digital4 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-768x432.jpg" class="card-responsive-img fit-img" alt="Advertising, Mediaworld ampia la proposta Retail Media" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ESPERIENZE
Advertising, Mediaworld ampia la proposta Retail Media
18 Mar 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-768x432.jpg" class="card-responsive-img fit-img" alt="Media plan 2025: perché la Connected TV non può mancare" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL ADV
Media plan 2025: perché la Connected TV non può mancare
12 Mar 2025
di Fabio Manassero
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-768x432.jpg" class="card-responsive-img fit-img" alt="Il mercato dei contenuti digitali in Italia vale 3,7 miliardi di euro" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Il mercato dei contenuti digitali in Italia vale 3,7 miliardi di euro
03 Mar 2025
di Redazione Digital4 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/09/20174838/shutterstock_2381270767-768x432.jpg" class="card-responsive-img fit-img" alt="Streaming ADV: i trend del momento che guidano le decisioni degli inserzionisti" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/09/20174838/shutterstock_2381270767-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/09/20174838/shutterstock_2381270767-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/09/20174838/shutterstock_2381270767-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/09/20174838/shutterstock_2381270767-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/09/20174838/shutterstock_2381270767-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/09/20174838/shutterstock_2381270767-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2024/09/20174838/shutterstock_2381270767-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/09/20174838/shutterstock_2381270767-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/09/20174838/shutterstock_2381270767-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital adv
Streaming ADV: i trend del momento che guidano le decisioni degli inserzionisti
25 Set 2024
di Antonella Bucci
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/07/03010851/budget-advertising-online-768x432.jpg" class="card-responsive-img fit-img" alt="Tre consigli per definire il giusto budget per una campagna pubblicitaria" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/07/03010851/budget-advertising-online-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/07/03010851/budget-advertising-online-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/07/03010851/budget-advertising-online-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/07/03010851/budget-advertising-online-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/07/03010851/budget-advertising-online-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/07/03010851/budget-advertising-online-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/07/03010851/budget-advertising-online-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/07/03010851/budget-advertising-online.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ADVERTISING ONLINE
Tre consigli per definire il giusto budget per una campagna pubblicitaria
05 Lug 2024
di Federico Giannini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="AD Tech: Programmatic e CTV, ovvero misurare di più e meglio per evitare gli sprechi del passato" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1688846845-1-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Advertising
AD Tech: Programmatic e CTV, ovvero misurare di più e meglio per evitare gli sprechi del passato
20 Apr 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="Connected TV, un universo tutto da esplorare" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Connected TV, un universo tutto da esplorare
23 Mar 2023
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