GIuliano Noci

Professore ordinario di Marketing al Politecnico di Milano

GUIDE E HOW-TO

Marketing Omnichannel: come costruire un'esperienza d'acquisto memorabile orchestrando tutti i punti di contatto

04 Lug 2025

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_448807060-1-768x432.jpg" class="card-responsive-img fit-img" alt="Internet advertising" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_448807060-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_448807060-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_448807060-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_448807060-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_448807060-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_448807060-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_448807060-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ADVERTISING ONLINE
Cresce in Italia la spesa in Internet advertising e si prende la metà del mercato pubblicitario
22 Lug 2024
di Redazione Digital4Marketing 
Condividi il post
Condividi



<img width="768" height="513" src="https://img.digital4.biz/wp-content/uploads/2017/11/shutterstock_424656022-768x513.jpg" class="card-responsive-img fit-img" alt="Omnichannel Customer Experience" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2017/11/shutterstock_424656022-768x513.jpg 768w, https://img.digital4.biz/wp-content/uploads/2017/11/shutterstock_424656022-1079x720.jpg 1079w, https://img.digital4.biz/wp-content/uploads/2017/11/shutterstock_424656022-1618x1080.jpg 1618w, https://img.digital4.biz/wp-content/uploads/2017/11/shutterstock_424656022-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Omnichannel Customer Experience: serve una governance orizzontale su dati, insights ed execution
21 Dic 2023
Condividi il post
Condividi



<img width="768" height="373" src="https://img.digital4.biz/wp-content/uploads/2018/10/italiani-multicanale-768x373.jpg" class="card-responsive-img fit-img" alt="italiani multicanale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/10/italiani-multicanale-768x373.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/10/italiani-multicanale-1280x622.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/10/italiani-multicanale-1920x933.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2018/10/italiani-multicanale-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

digital shopper
Italiani multicanale a quota 35,5 milioni. Necessario rivedere le strategie di comunicazione e vendita
23 Ott 2018
di Laura Zanotti
Condividi il post
Condividi



<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2018/04/shopping.jpg" class="responsive-img" alt="Customer engagement" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/04/shopping.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2018/04/shopping-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/04/shopping-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/04/shopping-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/04/shopping-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/04/shopping-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
VIDEOINTERVISTA
Oltre il neuromarketing: il biomarketing studia le emozioni per attrarre e trattenere consumatori10 Apr 2018
di Manuela Gianni
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/02/BIOMARKETING-di-Giuliano-Noci_-ook-768x432.jpg" class="card-responsive-img fit-img" alt="Il Biomarketing per interpretare le decisioni di acquisto. Noci, Polimi: «Una nuova chiave di lettura del mercato»" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/BIOMARKETING-di-Giuliano-Noci_-ook-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/BIOMARKETING-di-Giuliano-Noci_-ook-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/02/BIOMARKETING-di-Giuliano-Noci_-ook-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/02/BIOMARKETING-di-Giuliano-Noci_-ook-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/02/BIOMARKETING-di-Giuliano-Noci_-ook-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/BIOMARKETING-di-Giuliano-Noci_-ook.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Tecniche di Marketing
Il Biomarketing per interpretare le decisioni di acquisto. Noci, Polimi: «Una nuova chiave di lettura del mercato»
15 Mar 2018
Condividi il post
Condividi



<img width="768" height="399" src="https://img.digital4.biz/wp-content/uploads/2017/05/shutterstock-advertising-768x399.jpg" class="card-responsive-img fit-img" alt="Advertising, è finito il tempo dell’integralismo digitale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2017/05/shutterstock-advertising-768x399.jpg 768w, https://img.digital4.biz/wp-content/uploads/2017/05/shutterstock-advertising-1280x666.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2017/05/shutterstock-advertising-1920x998.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2017/05/shutterstock-advertising-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2017/05/shutterstock-advertising-e1527263776443.jpg 1080w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital marketing
Advertising, è finito il tempo dell’integralismo digitale
19 Mag 2017
Condividi il post
Condividi