Marketing

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-768x432.jpg" class="card-responsive-img fit-img" alt="Agentic AI" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-lq.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
AI Agentica: cos’è e quali sono le principali applicazioni nel Marketing
24 Mar 2025
di Sofia Ferrante
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-768x432.jpg" class="card-responsive-img fit-img" alt="Account Based Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Account Based Marketing: strategie, vantaggi e applicazioni nel B2B
24 Mar 2025
di Redazione Digital4Marketing 
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-768x432.jpg" class="card-responsive-img fit-img" alt="retail media Mediaworld" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809.jpg 30w" data-eio="l" />

ESPERIENZE
Advertising, Mediaworld ampia la proposta Retail Media
18 Mar 2025
di Manuela Gianni
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-768x432.jpg" class="card-responsive-img fit-img" alt="Lead Nurturing" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-lq.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Lead Nurturing, che cos’è e come aiuta a fidelizzare i clienti. Una guida completa
17 Mar 2025
di Greta Lomaestro
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-768x432.jpg" class="card-responsive-img fit-img" alt="eDreams Odigeo" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514.jpg 30w" data-eio="l" />

SUCCESS STORY
eDreams Odigeo, l’AI dietro al successo del servizio Prime dell’agenzia di viaggi online
14 Mar 2025
di Manuela Gianni
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/02/Lead-generation-768x432.jpg" class="card-responsive-img fit-img" alt="Lead generation" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2020/02/Lead-generation-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/02/Lead-generation-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/02/Lead-generation-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/02/Lead-generation-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/02/Lead-generation-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/02/Lead-generation.jpg 1920w" data-eio="l" />

GUIDE E HOW-TO
Lead Generation: cos'è, come farla, le tecniche di successo
12 Mar 2025
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-768x432.jpg" class="card-responsive-img fit-img" alt="Media plan" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan.jpg 30w" data-eio="l" />

DIGITAL ADV
Media plan 2025: perché la Connected TV non può mancare
12 Mar 2025
di Fabio Manassero
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness-768x432.jpg" class="card-responsive-img fit-img" alt="brand awareness" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness.jpg 1920w" data-eio="l" />

GUIDE E HOW-TO
Brand Awareness: che cos’è, come misurarla e come aumentarla
10 Mar 2025
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-768x432.jpg" class="card-responsive-img fit-img" alt="branded content specchio" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content.jpg 1920w" data-eio="l" />

guide e how-to
Branded Content, cos’è e come farlo bene. Strategie e formati per un posizionamento del marchio innovativo e incisivo
07 Mar 2025
di Annalisa Casali
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/25141809/shutterstock_551757031-768x432.jpg" class="card-responsive-img fit-img" alt="comunicazione sostenibile" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/25141809/shutterstock_551757031-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/25141809/shutterstock_551757031-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/25141809/shutterstock_551757031-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/25141809/shutterstock_551757031-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/25141809/shutterstock_551757031-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/25141809/shutterstock_551757031-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/25141809/shutterstock_551757031-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/25141809/shutterstock_551757031-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/25141809/shutterstock_551757031.jpg 30w" data-eio="l" />

BRAND COMMUNICATION
La comunicazione sostenibile: un nuovo paradigma per il futuro
05 Mar 2025
di Fabrizio Bellavista
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-768x432.jpg" class="card-responsive-img fit-img" alt="doppia transizione" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/26123004/shutterstock_1633168420.jpg 30w" data-eio="l" />

SUCCESS STORY
La doppia transizione in Enel: soluzioni digitali al servizio della sostenibilità ambientale
05 Mar 2025
di Eliana Bentivegna
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-768x432.jpg" class="card-responsive-img fit-img" alt="contenuti digitali" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-lq.jpg 30w" data-eio="l" />

TREND
Il mercato dei contenuti digitali in Italia vale 3,7 miliardi di euro
03 Mar 2025
di Redazione Digital4Marketing 
Condividi il post
Condividi

Pagina 7 di 118

Nuove frontiere dell'AI

AI Marketing

l'evento
TIM Enterprise: come portare l’intelligenza artificiale nel customer care con un modello multicanale, integrato e governato
24 Mar 2026
di Ambrogio Invernizzi
Condividi il post
Condividi

Big Data e Analytics

Eventi e strategie

Big Data e Analytics

GUIDE E HOW-TO
Search Engine Marketing, migliorare le performance di business puntando sulla crescita del traffico web
06 Ago 2025
di Greta Lomaestro
Condividi il post
Condividi

Eventi e strategie

trend
Lead generation B2B: il problema non è il traffico, ma la qualificazione
11 Feb 2026
di Redazione Digital4Marketing
Condividi il post
Condividi

Marketing

AI Agentica: cos’è e quali sono le principali applicazioni nel Marketing

Account Based Marketing: strategie, vantaggi e applicazioni nel B2B

Advertising, Mediaworld ampia la proposta Retail Media

Lead Nurturing, che cos’è e come aiuta a fidelizzare i clienti. Una guida completa

eDreams Odigeo, l’AI dietro al successo del servizio Prime dell’agenzia di viaggi online

Lead Generation: cos'è, come farla, le tecniche di successo

Media plan 2025: perché la Connected TV non può mancare

Brand Awareness: che cos’è, come misurarla e come aumentarla

Branded Content, cos’è e come farlo bene. Strategie e formati per un posizionamento del marchio innovativo e incisivo

La comunicazione sostenibile: un nuovo paradigma per il futuro

La doppia transizione in Enel: soluzioni digitali al servizio della sostenibilità ambientale

Il mercato dei contenuti digitali in Italia vale 3,7 miliardi di euro

Nuove frontiere dell'AI

TIM Enterprise: come portare l’intelligenza artificiale nel customer care con un modello multicanale, integrato e governato

Qualtrics: come trasformare l’esperienza dei clienti in decisioni di business guidate dall’AI

Eudata: il limite dei modelli AI e il ruolo chiave dell’orchestrazione

Esker: come l’AI può automatizzare la gestione delle richieste clienti e migliorare i processi order-to-cash

Dal volume ai segnali: come cambia la lead generation B2B nel 2026

TIM Enterprise: come portare l’intelligenza artificiale nel customer care con un modello multicanale, integrato e governato

Search Engine Marketing, migliorare le performance di business puntando sulla crescita del traffico web

Lead generation B2B: il problema non è il traffico, ma la qualificazione

Marketing

AI Agentica: cos’è e quali sono le principali applicazioni nel Marketing

Account Based Marketing: strategie, vantaggi e applicazioni nel B2B

Advertising, Mediaworld ampia la proposta Retail Media

Lead Nurturing, che cos’è e come aiuta a fidelizzare i clienti. Una guida completa

eDreams Odigeo, l’AI dietro al successo del servizio Prime dell’agenzia di viaggi online

Lead Generation: cos'è, come farla, le tecniche di successo

Media plan 2025: perché la Connected TV non può mancare

Brand Awareness: che cos’è, come misurarla e come aumentarla

Branded Content, cos’è e come farlo bene. Strategie e formati per un posizionamento del marchio innovativo e incisivo

La comunicazione sostenibile: un nuovo paradigma per il futuro

La doppia transizione in Enel: soluzioni digitali al servizio della sostenibilità ambientale

Il mercato dei contenuti digitali in Italia vale 3,7 miliardi di euro

Archivio Newsletter

Nuove frontiere dell'AI

TIM Enterprise: come portare l’intelligenza artificiale nel customer care con un modello multicanale, integrato e governato

Qualtrics: come trasformare l’esperienza dei clienti in decisioni di business guidate dall’AI

Eudata: il limite dei modelli AI e il ruolo chiave dell’orchestrazione

Esker: come l’AI può automatizzare la gestione delle richieste clienti e migliorare i processi order-to-cash

Dal volume ai segnali: come cambia la lead generation B2B nel 2026

TIM Enterprise: come portare l’intelligenza artificiale nel customer care con un modello multicanale, integrato e governato

Search Engine Marketing, migliorare le performance di business puntando sulla crescita del traffico web

Lead generation B2B: il problema non è il traffico, ma la qualificazione

Codice Rss

Codice Rss