ecommerce

Customer interaction

Aumentare le vendite online: 10 passi per conquistare i clienti eCommerce

Approfondimento

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/11/30185628/shutterstock_2371016797-768x432.jpg" class="card-responsive-img fit-img" alt="Black Friday Cyber Monday 2025" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/11/30185628/shutterstock_2371016797-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/11/30185628/shutterstock_2371016797-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/11/30185628/shutterstock_2371016797-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/11/30185628/shutterstock_2371016797-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/11/30185628/shutterstock_2371016797-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/11/30185628/shutterstock_2371016797-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/11/30185628/shutterstock_2371016797-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/11/30185628/shutterstock_2371016797-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/11/30185628/shutterstock_2371016797.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Black Friday Cyber Monday 2025:
perché per le aziende italiane non è (più) una corsa agli sconti, ma una prova di strategia
27 Nov 2025
di Paolo Picazio
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/07/31165141/Cover-768x432.jpg" class="card-responsive-img fit-img" alt="AI ed eCommerce" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/07/31165141/Cover-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/07/31165141/Cover-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/07/31165141/Cover-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/07/31165141/Cover-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/07/31165141/Cover-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/07/31165141/Cover-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/07/31165141/Cover-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/07/31165141/Cover.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ARTIFICIAL INTELLIGENCE
AI ed eCommerce al servizio dell’export: strategie per le PMI italiane
31 Lug 2025
di Alessandro Addari
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-768x432.jpg" class="card-responsive-img fit-img" alt="eCommerce software" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Software selection
Guida pratica alla scelta del miglior software di eCommerce
06 Giu 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-768x432.jpg" class="card-responsive-img fit-img" alt="TikTok Shop" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SOCIAL SHOPPING
TikTok Shop arriva in Italia, verso un nuovo modello di “Discovery eCommerce"
31 Mar 2025
di Redazione Digital4Marketing 
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<img width="768" height="435" src="https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3-768x435.jpg" class="card-responsive-img fit-img" alt="Pinalli" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3-768x435.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
Pinalli investe nell’omnichannel: una nuova strategia per il beauty retail
27 Feb 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/05145650/shutterstock_2070498902-768x432.jpg" class="card-responsive-img fit-img" alt="Bazr" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/05145650/shutterstock_2070498902-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/05145650/shutterstock_2070498902-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/05145650/shutterstock_2070498902-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/05145650/shutterstock_2070498902-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/05145650/shutterstock_2070498902-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/05145650/shutterstock_2070498902-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/05145650/shutterstock_2070498902-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/05145650/shutterstock_2070498902-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/05145650/shutterstock_2070498902-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SOCIAL COMMERCE
Bazr, arriva in Italia la prima piattaforma di Live Shopping che ridefinisce il concetto di eCommerce
05 Feb 2025
di Sofia Ferrante
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-768x432.jpg" class="card-responsive-img fit-img" alt="Logistica nel retail" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND 2025
La logistica nel retail è sempre più complessa da gestire, fra aumento dei costi, resi e imprevisti
23 Gen 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/10/10161229/shutterstock_2181492547-768x432.jpg" class="card-responsive-img fit-img" alt="Dynamic Pricing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/10/10161229/shutterstock_2181492547-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/10/10161229/shutterstock_2181492547-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/10/10161229/shutterstock_2181492547-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/10/10161229/shutterstock_2181492547-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/10/10161229/shutterstock_2181492547-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/10/10161229/shutterstock_2181492547-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2024/10/10161229/shutterstock_2181492547-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/10/10161229/shutterstock_2181492547-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/10/10161229/shutterstock_2181492547-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Dynamic Pricing: cos’è, come funziona e implicazioni etiche della strategia del prezzo dinamico
24 Ott 2024
di Redazione Digital4Marketing 
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