Marketing

<img width="768" height="438" src="https://img.digital4.biz/wp-content/uploads/2026/06/popoioij-768x438.jpg" class="card-responsive-img fit-img" alt="popoioij" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.digital4.biz/wp-content/uploads/2026/06/popoioij-768x438.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/06/popoioij-1263x720.jpg 1263w, https://img.digital4.biz/wp-content/uploads/2026/06/popoioij-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/06/popoioij-1536x876.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/06/popoioij-154x88.jpg 154w, https://img.digital4.biz/wp-content/uploads/2026/06/popoioij-1024x584.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/06/popoioij-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/06/popoioij.jpg 1600w" data-eio="l" />

strategie
I dati al centro del Digital Advertising nel 2026: Retail Media, AI e nuove abitudini dei consumatori
25 Giu 2026
di Mattia Lanzarone
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<img width="768" height="438" src="https://img.digital4.biz/wp-content/uploads/2026/06/Neuromarketing-come-entra-nel-content-marketing-e-nel-copywriting-1-768x438.jpg" class="card-responsive-img fit-img" alt="Neuromarketing come entra nel content marketing e nel copywriting" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/06/Neuromarketing-come-entra-nel-content-marketing-e-nel-copywriting-1-768x438.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/06/Neuromarketing-come-entra-nel-content-marketing-e-nel-copywriting-1-1263x720.jpg 1263w, https://img.digital4.biz/wp-content/uploads/2026/06/Neuromarketing-come-entra-nel-content-marketing-e-nel-copywriting-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/06/Neuromarketing-come-entra-nel-content-marketing-e-nel-copywriting-1-1536x876.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/06/Neuromarketing-come-entra-nel-content-marketing-e-nel-copywriting-1-154x88.jpg 154w, https://img.digital4.biz/wp-content/uploads/2026/06/Neuromarketing-come-entra-nel-content-marketing-e-nel-copywriting-1-1024x584.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/06/Neuromarketing-come-entra-nel-content-marketing-e-nel-copywriting-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/06/Neuromarketing-come-entra-nel-content-marketing-e-nel-copywriting-1.jpg 1600w" data-eio="l" />

Strategie
Neuromarketing: come entra nel content marketing e nel copywriting
09 Giu 2026
di Redazione Digital4Marketing 
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<img width="768" height="438" src="https://img.digital4.biz/wp-content/uploads/2026/06/Social-Media-Engagement-le-strategie-efficaci-su-LinkedIn-per-B2B-Tech-768x438.jpg" class="card-responsive-img fit-img" alt="Social Media Engagement: le strategie efficaci su LinkedIn per B2B Tech" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/06/Social-Media-Engagement-le-strategie-efficaci-su-LinkedIn-per-B2B-Tech-768x438.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/06/Social-Media-Engagement-le-strategie-efficaci-su-LinkedIn-per-B2B-Tech-1263x720.jpg 1263w, https://img.digital4.biz/wp-content/uploads/2026/06/Social-Media-Engagement-le-strategie-efficaci-su-LinkedIn-per-B2B-Tech-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/06/Social-Media-Engagement-le-strategie-efficaci-su-LinkedIn-per-B2B-Tech-1536x876.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/06/Social-Media-Engagement-le-strategie-efficaci-su-LinkedIn-per-B2B-Tech-154x88.jpg 154w, https://img.digital4.biz/wp-content/uploads/2026/06/Social-Media-Engagement-le-strategie-efficaci-su-LinkedIn-per-B2B-Tech-1024x584.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/06/Social-Media-Engagement-le-strategie-efficaci-su-LinkedIn-per-B2B-Tech-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/06/Social-Media-Engagement-le-strategie-efficaci-su-LinkedIn-per-B2B-Tech.jpg 1600w" data-eio="l" />

Strategie
Social Media Engagement: le strategie efficaci su LinkedIn per B2B Tech
04 Giu 2026
di Redazione Digital4Marketing 
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<img width="768" height="430" src="https://img.digital4.biz/wp-content/uploads/2026/03/26155741/tv-768x430.jpg" class="card-responsive-img fit-img" alt="ctv" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/03/26155741/tv-768x430.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/03/26155741/tv-1280x717.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/03/26155741/tv-1920x1075.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2026/03/26155741/tv-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/03/26155741/tv-1536x860.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/03/26155741/tv-2048x1147.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2026/03/26155741/tv-1024x573.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/03/26155741/tv-lq.jpg 30w" data-eio="l" />

the marketer perspective
Le nuove regole della fruizione: quando il tempo di scoperta diventa conversione
26 Mar 2026
di Antonia Faulkner
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<img width="768" height="430" src="https://img.digital4.biz/wp-content/uploads/2026/02/26113538/cop-2-768x430.jpg" class="card-responsive-img fit-img" alt="neuromarketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/02/26113538/cop-2-768x430.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/02/26113538/cop-2-1280x717.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/02/26113538/cop-2-1920x1075.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2026/02/26113538/cop-2-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/02/26113538/cop-2-1536x860.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/02/26113538/cop-2-2048x1147.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2026/02/26113538/cop-2-1024x573.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/02/26113538/cop-2-lq.jpg 30w" data-eio="l" />

il caso
Neuromarketing e materiale informativo: un caso studio
26 Feb 2026
di Carlotta Perlini
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<img width="768" height="430" src="https://img.digital4.biz/wp-content/uploads/2026/02/18150758/abm-768x430.jpg" class="card-responsive-img fit-img" alt="ABM" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/02/18150758/abm-768x430.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/02/18150758/abm-1280x717.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/02/18150758/abm-1920x1075.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2026/02/18150758/abm-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/02/18150758/abm-1536x860.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/02/18150758/abm-2048x1147.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2026/02/18150758/abm-1024x573.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/02/18150758/abm-lq.jpg 30w" data-eio="l" />

trend
Account Based Marketing: la strategia B2B per crescere sui deal ad alto valore
18 Feb 2026
di Redazione Digital4Marketing 
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<img width="768" height="430" src="https://img.digital4.biz/wp-content/uploads/2026/02/13124250/made-768x430.jpg" class="card-responsive-img fit-img" alt="future awards" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/02/13124250/made-768x430.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/02/13124250/made-1280x717.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/02/13124250/made-1920x1075.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2026/02/13124250/made-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/02/13124250/made-1536x860.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/02/13124250/made-2048x1147.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2026/02/13124250/made-1024x573.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/02/13124250/made-lq.jpg 30w" data-eio="l" />

l'evento
AI diffusa, Industry 5.0 e sostenibilità misurabile: cosa emerge dai progetti candidati ai Future Industry Awards
12 Feb 2026
di Stefano Buzzotta
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<img width="768" height="430" src="https://img.digital4.biz/wp-content/uploads/2026/02/11165712/coo-768x430.jpg" class="card-responsive-img fit-img" alt="lead generation" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/02/11165712/coo-768x430.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/02/11165712/coo-1280x717.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/02/11165712/coo-1920x1075.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2026/02/11165712/coo-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/02/11165712/coo-1536x860.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/02/11165712/coo-2048x1147.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2026/02/11165712/coo-1024x573.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/02/11165712/coo-lq.jpg 30w" data-eio="l" />

trend
Lead generation B2B: il problema non è il traffico, ma la qualificazione
11 Feb 2026
di Redazione Digital4Marketing 
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<img width="768" height="430" src="https://img.digital4.biz/wp-content/uploads/2026/02/11154552/cop-768x430.jpg" class="card-responsive-img fit-img" alt="AI Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/02/11154552/cop-768x430.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/02/11154552/cop-1280x717.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/02/11154552/cop-1920x1075.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2026/02/11154552/cop-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/02/11154552/cop-1536x860.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/02/11154552/cop-2048x1147.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2026/02/11154552/cop-1024x573.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/02/11154552/cop-lq.jpg 30w" data-eio="l" />

the marketer perspective
Data-driven storytelling e AI: come guidare le decisioni Sales & Marketing nel B2B
11 Feb 2026
di Elisa Iandiorio
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<img width="768" height="430" src="https://img.digital4.biz/wp-content/uploads/2026/02/10111932/copertina-768x430.jpg" class="card-responsive-img fit-img" alt="Marketing B2B" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/02/10111932/copertina-768x430.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/02/10111932/copertina-1280x717.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/02/10111932/copertina-1920x1075.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2026/02/10111932/copertina-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/02/10111932/copertina-1536x860.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/02/10111932/copertina-2048x1147.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2026/02/10111932/copertina-1024x573.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/02/10111932/copertina-lq.jpg 30w" data-eio="l" />

trend
Oltre i lead: come sta evolvendo il marketing B2B nel settore tech
10 Feb 2026
di Stefano Buzzotta
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/12/17164855/shutterstock_2401582091-768x432.jpg" class="card-responsive-img fit-img" alt="smart tv" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/12/17164855/shutterstock_2401582091-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/12/17164855/shutterstock_2401582091-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/12/17164855/shutterstock_2401582091-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/12/17164855/shutterstock_2401582091-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/12/17164855/shutterstock_2401582091-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/12/17164855/shutterstock_2401582091-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/12/17164855/shutterstock_2401582091-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/12/17164855/shutterstock_2401582091-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/12/17164855/shutterstock_2401582091-lq.jpg 30w" data-eio="l" />

the marketer perspective
CTV: dati, AI e nuovi formati - come cambia la comunicazione dei brand sullo schermo più grande di casa
17 Dic 2025
di Fabio Manassero
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<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2025/12/01154826/shutterstock_2461185995-768x512.jpg" class="card-responsive-img fit-img" alt="value driven marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/12/01154826/shutterstock_2461185995-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/12/01154826/shutterstock_2461185995-1080x720.jpg 1080w, https://img.digital4.biz/wp-content/uploads/2025/12/01154826/shutterstock_2461185995-1619x1080.jpg 1619w, https://img.digital4.biz/wp-content/uploads/2025/12/01154826/shutterstock_2461185995-1536x1024.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/12/01154826/shutterstock_2461185995-2048x1366.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/12/01154826/shutterstock_2461185995-132x88.jpg 132w, https://img.digital4.biz/wp-content/uploads/2025/12/01154826/shutterstock_2461185995-1024x683.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/12/01154826/shutterstock_2461185995-lq.jpg 30w" data-eio="l" />

the marketer perspective
Dal data-driven al value-driven: la nuova bussola del marketing intelligente
01 Dic 2025
di Ilaria Bellin
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Pagina 2 di 119

Nuove frontiere dell'AI

AI Marketing

the marketer perspective
Un’AI per ogni cittadino: l’esperimento coreano che l’Europa dovrebbe osservare
09 Set 2026
di Massimo Giordani
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Omnichannel Marketing Trends

Martech & Salestech

Omnichannel Marketing Trends

la parola alle aziende
Omnichannel Customer Experience: cosa sta cambiando oggi nelle aziende
12 Mar 2026
di Federico Parravicini
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Martech & Salestech

Strategie b2b
MarTech B2B: allineamento Marketing e Sales
22 Lug 2026
di Sofia Arena
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Marketing

I dati al centro del Digital Advertising nel 2026: Retail Media, AI e nuove abitudini dei consumatori

Neuromarketing: come entra nel content marketing e nel copywriting

Social Media Engagement: le strategie efficaci su LinkedIn per B2B Tech

Le nuove regole della fruizione: quando il tempo di scoperta diventa conversione

Neuromarketing e materiale informativo: un caso studio

Account Based Marketing: la strategia B2B per crescere sui deal ad alto valore

AI diffusa, Industry 5.0 e sostenibilità misurabile: cosa emerge dai progetti candidati ai Future Industry Awards

Lead generation B2B: il problema non è il traffico, ma la qualificazione

Data-driven storytelling e AI: come guidare le decisioni Sales & Marketing nel B2B

Oltre i lead: come sta evolvendo il marketing B2B nel settore tech

CTV: dati, AI e nuovi formati - come cambia la comunicazione dei brand sullo schermo più grande di casa

Dal data-driven al value-driven: la nuova bussola del marketing intelligente

Nuove frontiere dell'AI

Un’AI per ogni cittadino: l’esperimento coreano che l’Europa dovrebbe osservare

Mi dispiace tantissimo, ma guardate quanto è potente la mia AI

Miraitek e la rivoluzione dell’industria 5.0: dal “paradosso dei dati” alla fabbrica intelligente con Robin Whispers

Dall’analisi alla pianificazione: come GAIA Vision di QuantiaS trasforma il Procurement in una funzione data-driven

Opper.ai e la sfida del know-how: come l’intelligenza artificiale trasforma l’esperienza in patrimonio digitale

Un’AI per ogni cittadino: l’esperimento coreano che l’Europa dovrebbe osservare

Omnichannel Customer Experience: cosa sta cambiando oggi nelle aziende

MarTech B2B: allineamento Marketing e Sales

Marketing

I dati al centro del Digital Advertising nel 2026: Retail Media, AI e nuove abitudini dei consumatori

Neuromarketing: come entra nel content marketing e nel copywriting

Social Media Engagement: le strategie efficaci su LinkedIn per B2B Tech

Le nuove regole della fruizione: quando il tempo di scoperta diventa conversione

Neuromarketing e materiale informativo: un caso studio

Account Based Marketing: la strategia B2B per crescere sui deal ad alto valore

AI diffusa, Industry 5.0 e sostenibilità misurabile: cosa emerge dai progetti candidati ai Future Industry Awards

Lead generation B2B: il problema non è il traffico, ma la qualificazione

Data-driven storytelling e AI: come guidare le decisioni Sales & Marketing nel B2B

Oltre i lead: come sta evolvendo il marketing B2B nel settore tech

CTV: dati, AI e nuovi formati - come cambia la comunicazione dei brand sullo schermo più grande di casa

Dal data-driven al value-driven: la nuova bussola del marketing intelligente

Archivio Newsletter

Nuove frontiere dell'AI

Un’AI per ogni cittadino: l’esperimento coreano che l’Europa dovrebbe osservare

Mi dispiace tantissimo, ma guardate quanto è potente la mia AI

Miraitek e la rivoluzione dell’industria 5.0: dal “paradosso dei dati” alla fabbrica intelligente con Robin Whispers

Dall’analisi alla pianificazione: come GAIA Vision di QuantiaS trasforma il Procurement in una funzione data-driven

Opper.ai e la sfida del know-how: come l’intelligenza artificiale trasforma l’esperienza in patrimonio digitale

Un’AI per ogni cittadino: l’esperimento coreano che l’Europa dovrebbe osservare

Omnichannel Customer Experience: cosa sta cambiando oggi nelle aziende

MarTech B2B: allineamento Marketing e Sales

Codice Rss

Codice Rss