AI Marketing

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-768x432.jpg" class="card-responsive-img fit-img" alt="SEA Milan Airports" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-lq.jpg 30w" data-eio="l" />

SUCCESS STORY
SEA Milan Airports: AI e CRM per rispondere all’aumento del traffico passeggeri e delle richieste online
07 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/10/06141847/shutterstock_2570661789-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_2570661789" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/10/06141847/shutterstock_2570661789-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/10/06141847/shutterstock_2570661789-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/10/06141847/shutterstock_2570661789-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/10/06141847/shutterstock_2570661789-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/10/06141847/shutterstock_2570661789-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/10/06141847/shutterstock_2570661789-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/10/06141847/shutterstock_2570661789-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/10/06141847/shutterstock_2570661789-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/10/06141847/shutterstock_2570661789-lq.jpg 30w" data-eio="l" />

VENDOR POINT OF VIEW
Intelligenza artificiale nella Customer Experience: servono dati connessi e di qualità per costruire relazioni realmente personalizzate
06 Ott 2025
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-768x432.jpg" class="card-responsive-img fit-img" alt="aiomcnich" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich.jpg 1921w" data-eio="l" />

customer experience
Intelligenza Artificiale: 5 step per  costruire una CX integrata e scalabile
02 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_773045284" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
False piste e limiti dell’AI nel marketing B2B: come non compromettere la reputazione del brand
02 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-768x432.jpg" class="card-responsive-img fit-img" alt="mediamixmodeling" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling.jpg 1921w" data-eio="l" />

artificial intelligence
AI e marketing: come il media mix modeling sta cambiando la gestione dei budget
01 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--768x432.jpg" class="card-responsive-img fit-img" alt="Prénatal" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--lq.jpg 30w" data-eio="l" />

SUCCESS STORY
L'AI al servizio del retail: il percorso di Prénatal verso una Customer Experience innovativa
01 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_2471186455" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Pubblicità personalizzata con l’AI: dal messaggio unico all’advertising su misura
22 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_1996988045" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-lq.jpg 30w" data-eio="l" />

STRATEGIE
Hybrid Marketing: tecnologia e autenticità al centro della relazione B2B
19 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/12153853/aimplify-768x432.jpg" class="card-responsive-img fit-img" alt="aimplify" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/12153853/aimplify-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/12153853/aimplify-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/12153853/aimplify-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/12153853/aimplify-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/12153853/aimplify-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/12153853/aimplify-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/12153853/aimplify-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/12153853/aimplify.jpg 1921w" data-eio="l" />

SUCCESS STORY
AI scalabile e governance strutturata: l’approccio Amplifon tra omnicanalità e CX
19 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/12160814/aiominchanel-768x432.jpg" class="card-responsive-img fit-img" alt="aiominchanel" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/12160814/aiominchanel-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/12160814/aiominchanel-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/12160814/aiominchanel-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/12160814/aiominchanel-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/12160814/aiominchanel-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/12160814/aiominchanel-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/12160814/aiominchanel-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/12160814/aiominchanel.jpg 1921w" data-eio="l" />

NORMATIVE
AI Act: vincolo normativo o leva competitiva per l’omnichannel?
19 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/18092126/shutterstock_2637647399-768x432.jpg" class="card-responsive-img fit-img" alt="video marketing e AI" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/18092126/shutterstock_2637647399-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/18092126/shutterstock_2637647399-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/18092126/shutterstock_2637647399-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/18092126/shutterstock_2637647399-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/18092126/shutterstock_2637647399-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/18092126/shutterstock_2637647399-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/18092126/shutterstock_2637647399-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/18092126/shutterstock_2637647399-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/18092126/shutterstock_2637647399-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
L’impatto dell’AI sul Video Marketing: sperimentare di più, con meno risorse
18 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/17120110/shutterstock_2203154517-768x432.jpg" class="card-responsive-img fit-img" alt="AI e Omnichannel Customer Experience" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/17120110/shutterstock_2203154517-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/17120110/shutterstock_2203154517-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/17120110/shutterstock_2203154517-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/17120110/shutterstock_2203154517-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/17120110/shutterstock_2203154517-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/17120110/shutterstock_2203154517-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/17120110/shutterstock_2203154517-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/17120110/shutterstock_2203154517-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/17120110/shutterstock_2203154517-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
AI e Omnichannel Customer Experience: nuove strategie, competenze e modelli
17 Set 2025
di Mattia Lanzarone e  Federico Parravicini
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Pagina 5 di 10

Lead Generation

ECommerce

Strategie
Strategie di e-commerce: il ruolo di SEO, GEO e AI nelle vendite online
25 Giu 2026
di Redazione Digital4Marketing
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Digital Transformation

Lead Generation

Digital Transformation

news
Servizi digitali comunali: il Comune di Napoli rafforza lo Smart URP con CRM e intelligenza artificiale
14 Lug 2026
di Redazione Digital4Marketing
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Lead Generation

trend
Dal volume ai segnali: come cambia la lead generation B2B nel 2026
09 Mar 2026
di Ambrogio Invernizzi
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AI Marketing

SEA Milan Airports: AI e CRM per rispondere all’aumento del traffico passeggeri e delle richieste online

Intelligenza artificiale nella Customer Experience: servono dati connessi e di qualità per costruire relazioni realmente personalizzate

Intelligenza Artificiale: 5 step per costruire una CX integrata e scalabile

False piste e limiti dell’AI nel marketing B2B: come non compromettere la reputazione del brand

AI e marketing: come il media mix modeling sta cambiando la gestione dei budget

L'AI al servizio del retail: il percorso di Prénatal verso una Customer Experience innovativa

Pubblicità personalizzata con l’AI: dal messaggio unico all’advertising su misura

Hybrid Marketing: tecnologia e autenticità al centro della relazione B2B

AI scalabile e governance strutturata: l’approccio Amplifon tra omnicanalità e CX

AI Act: vincolo normativo o leva competitiva per l’omnichannel?

L’impatto dell’AI sul Video Marketing: sperimentare di più, con meno risorse

AI e Omnichannel Customer Experience: nuove strategie, competenze e modelli

Lead Generation

Marketing automation B2B: perché l’omnicanalità non basta più

Hyper-personalization: perché resta una promessa senza dati e MarTech solidi

Customer experience B2B: strategie e dati per una maturità digitale

Customer Experience online: come ottimizzare l’esperienza digitale del cliente

Marketing Automation: cos’è, come funziona e come scegliere gli strumenti adatti

Strategie di e-commerce: il ruolo di SEO, GEO e AI nelle vendite online

Servizi digitali comunali: il Comune di Napoli rafforza lo Smart URP con CRM e intelligenza artificiale

Dal volume ai segnali: come cambia la lead generation B2B nel 2026

AI Marketing

SEA Milan Airports: AI e CRM per rispondere all’aumento del traffico passeggeri e delle richieste online

Intelligenza artificiale nella Customer Experience: servono dati connessi e di qualità per costruire relazioni realmente personalizzate

Intelligenza Artificiale: 5 step per costruire una CX integrata e scalabile

False piste e limiti dell’AI nel marketing B2B: come non compromettere la reputazione del brand

AI e marketing: come il media mix modeling sta cambiando la gestione dei budget

L'AI al servizio del retail: il percorso di Prénatal verso una Customer Experience innovativa

Pubblicità personalizzata con l’AI: dal messaggio unico all’advertising su misura

Hybrid Marketing: tecnologia e autenticità al centro della relazione B2B

AI scalabile e governance strutturata: l’approccio Amplifon tra omnicanalità e CX

AI Act: vincolo normativo o leva competitiva per l’omnichannel?

L’impatto dell’AI sul Video Marketing: sperimentare di più, con meno risorse

AI e Omnichannel Customer Experience: nuove strategie, competenze e modelli

Archivio Newsletter

Lead Generation

Marketing automation B2B: perché l’omnicanalità non basta più

Hyper-personalization: perché resta una promessa senza dati e MarTech solidi

Customer experience B2B: strategie e dati per una maturità digitale

Customer Experience online: come ottimizzare l’esperienza digitale del cliente

Marketing Automation: cos’è, come funziona e come scegliere gli strumenti adatti

Strategie di e-commerce: il ruolo di SEO, GEO e AI nelle vendite online

Servizi digitali comunali: il Comune di Napoli rafforza lo Smart URP con CRM e intelligenza artificiale

Dal volume ai segnali: come cambia la lead generation B2B nel 2026

Codice Rss

Codice Rss